Founder
朱炳昱 Ping-Yu Chu
Mr. Chu Ping-Yu, a native of Yongjing Township in Changhua County, is widely recognized for his affable and modest demeanor.
Beginning with Long Bon Construction, he successfully transitioned the company into an industrial holding company before assuming the role of chairman at Taiwan Life Insurance.
Today, he holds the position of chairman at H&D Asset Management, demonstrating his unwavering commitment to exploring global investment prospects and supporting the growth of start-ups. Furthermore, he remains devoted to philanthropic endeavors, tirelessly contributing to society and making a positive impact.

Founded Longbon Construction
He began his career with Long Bon Construction in 1988, developing numerous well-known residential and commercial buildings. Over time, he transformed the company into an industrial holding corporation, with investments in construction, finance, technology, and venture capital. Additionally, he expanded the company's operations to mainland China through joint ventures.

Weshare Education Foundation
Mr. Chu never forgets his roots. He established the Weshare Education Foundation in 1993 to invest in charitable educational endeavors, helping disadvantaged rural students with after-school tutoring, awarding scholarships to encourage learning, and providing care for disadvantaged seniors and community activities.

Taiwan Life Insurance
In 1999, he assumed the position of Chairman at Taiwan Life Insurance and led the company to five consecutive years (1999-2003) as the top-earning financial insurance company listed on the stock market. He was also honored with the "Times Elite Award" in 2002 for financial services. In 2016, Taiwan Life Insurance was officially merged into CTBC Holding, and Mr. Chu stepped down in 2018.

H&D Asset Management
In 1994, Mr. Chu founded and established H&D Asset Management Co., Ltd. using his personal funds. In 2016, the company officially transformed into an asset management company. With many years of experience in the financial industry and asset management, Mr. Chu provides funding, resource sharing, and other forms of assistance to start-up companies with specialized expertise and high growth potential. He aims to help them stabilize and rapidly expand, with the ultimate goal of achieving IPO.
Current Role
- Chairman of H&D Asset Management Co., Ltd.
- Chairman of H&D (SINGAPORE) INVESTMENT HOLDING PTE. LTD.
- Chairman of WeShare (Xiamen)Equity Investment Co., Ltd.
- Honorary chairman of WeShare Education Foundation
- Director of Xiamen C&D Medical Health Investment Co., Ltd.
- Director of Taiwan Institute of Economic Research
- Director of Straits Exchange Foundation
- Supervisor of Chinese National Association of Industry and Commerce
- Vince chairman of Straits Economic & Cultural Interchange Association
Highlight
- Founder of Weshare Education Foundation
- Win the "2002 Times Elite Award" for financial services
- Win the “2004 Golden Merchant Awards” (ROCCOC)
- Win the “Labor Education Award”(Council of Labor Affairs)
- Win the “Mr. Li Guoding Memorial Medal”(CMA)
- Win the “100 Outstanding Persons of 2011”(Changhua County Government)
- Win the “Award for Respecting the Elderly”
Experience
- Chairman of Taiwan Life Insurance Co., Ltd.
- Chairman of Longbon Inc.
- Director of Taiwan Life Fire & Marine Insurance Co., Ltd.
- Director of Junlong Life Insurance Co., Ltd.
- Chairman of Reiju Construction
- Director of Xiamen Xinlongde Real Estate Co., Ltd.
- Chairman of Long Jee Holding Singapore Limited
- Chairman of Long Jee Holding (M) Sdn. Bhd.
- Chairman of Long De Holding Hong Kong Limited
- Director of Lin BioScience, Inc.
- Director of Taipei Medical University
- Director of Kung-Hwa Management Foundation
- Director of Chinese Management Association
- Director of Chongde Social Welfare Foundation
- Member of Economic Development Committee of Taipei City
- Chairman of NCCU MBA Alumni association
- Director of The Third Wednesday Club
- Director of National Taiwan Museum
- Director of Chinese Taipei Football Association
Education
- Master in Business Administration, John F. Kennedy University
- Master in Business Management, Da-Yeh University
- Master in Business Administration, National Chengchi University